2009 was a year of milestones in its own right: The first viral selfie was taken; The Black Eyed Peas “I Gotta Feeling” was pumping the airwaves everywhere; and traces of water were first discovered on the moon.

2009 also marked a few glacial shifts in the social purpose space as well. The Great Recession was buckling itself in and national philanthropy was at a decline for the first time since 1987. More…